The Icarus Deception
I’ve been reading a book recently called the Icarus Deception by Seth Godin where he talks about changing the old rules where play it safe, find a job, keep your head and don’t fly too close to the sun. The new truth is, that its better to be safe than sorry and you need to fly higher than ever.
Now it may be because I’m coming up to 50, and it may be because I feel like I’m becoming a bit middle aged but it’s given me just the shove in the right direction that I need.
Like most business owners I seek out new business all the time. But because of the companies I run I should be seen to be practicing what I preach. So I often ask myself – what makes me so special.
I’m an ex art student, a creative sole, and I got stuck in the corporate world. Pleasing clients to try and make a living, but something exciting happened.
Finally I’ve seen the light. I’ve been working really hard on what make me so special, and this week, my creativity is starting to shine through.
Godin tells us that we have to embrace the uncomfortable and dare to be bold, after all the Fosbury Flop was a completely different high jump technique, but now it’s so successful that everyone jumps like that and if it weren’t for people like Dick Fosbury we’d still never quite get there.
We’re human beings with thoughts and emotions, not machines. Our clients like us because we’re different from the rest, not because of our discounts.
You wouldn’t ask a heart surgeon for a discount would you?